What we observe
We find the phone numbers written on the pages we read and count how many different numbers appear and on how many pages; where the structured data gives a number, we compare the two. We read North American numbers.
Why it is here: the evidence
Documented A platform’s own published document or code says this is read: a standard the crawlers follow, or the documentation or source code of the company that runs the system.
Source: Google Search Central, AI features and your website: make sure your structured data matches the visible text on the page. Source grade A: read at the source: the document, the code or the study itself.
Last re-checked ; due again within 30 days.
What we cannot see
Why a site shows more than one number. Separate lines for departments or call tracking are normal; we count the numbers, and which one is the main number is the owner’s to say.
How to fix it
Show your main number the same way on every page and give the same number in your structured data.
- Layer
- Represent: Are your name, phone number, address and hours the same on every page an AI crawler reads, and in the business details your site declares?
- Level
- One of the checks of Level 2: Is what it reads about your business the same everywhere, and can it find where to act?
- Where its finding lives
- Search & findability
- How common it is
- Not published yet. We publish a share only once at least 30 sites stand behind it.
- Check id
fact:phone
Cite as: Invara, “How AI sees your site”, method version 1, check fact:phone. https://clearsitedigital.com/how-ai-sees-sites/fact-phone