What we observe
We read the name in the business entry of the site’s structured data and look for the same name in the text of the pages we read.
Why it is here: the evidence
Documented A platform’s own published document or code says this is read: a standard the crawlers follow, or the documentation or source code of the company that runs the system.
Source: Google Search Central, AI features and your website: make sure your structured data matches the visible text on the page. Source grade A: read at the source: the document, the code or the study itself.
Last re-checked ; due again within 30 days.
What we cannot see
The name anywhere off the site: listings, maps and directories. Which name an AI answer gives is not something we measure.
How to fix it
Give one name, the one on your sign and your pages, in the business entry of your structured data.
- Layer
- Represent: Are your name, phone number, address and hours the same on every page an AI crawler reads, and in the business details your site declares?
- Level
- One of the checks of Level 2: Is what it reads about your business the same everywhere, and can it find where to act?
- How common it is
- Not published yet. We publish a share only once at least 30 sites stand behind it.
- Check id
fact:name
Cite as: Invara, “How AI sees your site”, method version 1, check fact:name. https://clearsitedigital.com/how-ai-sees-sites/fact-name