What we observe
We find addresses written as city, state and ZIP code on the pages we read, count the different ones, and compare them with the address in the structured data where the read keeps it.
Why it is here: the evidence
Documented A platform’s own published document or code says this is read: a standard the crawlers follow, or the documentation or source code of the company that runs the system.
Source: Google Search Central, AI features and your website: make sure your structured data matches the visible text on the page. Source grade A: read at the source: the document, the code or the study itself.
Last re-checked ; due again within 30 days.
What we cannot see
Addresses outside the US, and addresses not written with a city, state and ZIP code. A business with several locations shows several, and that is not a disagreement.
How to fix it
Write your address the same way everywhere it appears, and give the same address in your structured data.
- Layer
- Represent: Are your name, phone number, address and hours the same on every page an AI crawler reads, and in the business details your site declares?
- Level
- One of the checks of Level 2: Is what it reads about your business the same everywhere, and can it find where to act?
- Where its finding lives
- Search & findability
- How common it is
- Not published yet. We publish a share only once at least 30 sites stand behind it.
- Check id
fact:address
Cite as: Invara, “How AI sees your site”, method version 1, check fact:address. https://clearsitedigital.com/how-ai-sees-sites/fact-address